Analytics

CampaignOS provides comprehensive analytics across contacts, campaigns, messages, and events.

Overview Dashboard

`GET /api/workspaces/{workspaceId}/analytics`

Returns summary metrics for the last 30 days.

Auth: Session required

Response:


{
  "contacts": {
    "total": 50000,
    "new": 1200
  },
  "campaigns": {
    "total": 25,
    "active": 8
  },
  "messages": {
    "total": 150000,
    "sent": 145000,
    "opened": 43500,
    "clicked": 14500,
    "openRate": 0.30,
    "clickRate": 0.10
  },
  "events": {
    "total": 500000
  }
}

Campaign Analytics

`GET /api/workspaces/{workspaceId}/analytics/campaigns/{campaignId}`

Detailed performance analytics for a specific campaign.

Query Parameters:

Param	Type	Default	Description
`period`	string	`30d`	Time period (e.g., `7d`, `30d`, `90d`)

Response:


{
  "campaign": { "id": "cmp_1", "name": "Welcome Series" },
  "enrollments": {
    "total": 5000,
    "active": 1200,
    "completed": 3800
  },
  "messages": {
    "total": 12000,
    "sent": 11500,
    "delivered": 11200,
    "opened": 3360,
    "clicked": 1120,
    "bounced": 200,
    "failed": 100,
    "openRate": 0.30,
    "clickRate": 0.10,
    "bounceRate": 0.018
  },
  "statusBreakdown": [
    { "status": "DELIVERED", "_count": 11200 },
    { "status": "OPENED", "_count": 3360 }
  ],
  "channelBreakdown": [
    { "channel": "EMAIL", "_count": 10000 },
    { "channel": "PUSH", "_count": 2000 }
  ],
  "abTests": [
    {
      "id": "ab_1",
      "name": "Subject Line Test",
      "variants": [
        { "name": "Variant A", "sent": 500, "opened": 150 },
        { "name": "Variant B", "sent": 500, "opened": 200 }
      ]
    }
  ]
}

Time Series

`GET /api/workspaces/{workspaceId}/analytics/timeseries`

Daily time series data for key metrics.

Query Parameters:

Param	Type	Default	Description
`days`	number	30	Number of days

Response:


{
  "period": "30d",
  "series": [
    {
      "date": "2026-01-15",
      "events": 1500,
      "contacts": 40,
      "messages": 500,
      "opens": 150,
      "clicks": 50
    }
  ]
}

Attribution

`GET /api/workspaces/{workspaceId}/analytics/attribution`

UTM-based traffic attribution data.

Query Parameters:

Param	Type	Default	Description
`days`	number	30	Lookback period

Response:


{
  "period": "30d",
  "sources": [
    {
      "source": "google",
      "medium": "cpc",
      "campaign": "summer-sale",
      "uniqueVisitors": 500,
      "totalEvents": 1200
    }
  ],
  "totalAttributedEvents": 5000,
  "conversions": 150
}

Funnel Analysis

`GET /api/workspaces/{workspaceId}/analytics/funnel`

Track conversion through a sequence of event types.

Query Parameters:

Param	Type	Default	Description
`steps`	string	required	Comma-separated event types
`days`	number	30	Lookback period

Example: /analytics/funnel?steps=page_view,signup,purchase&days=30

Response:


{
  "period": "30d",
  "steps": [
    { "step": "page_view", "count": 10000, "dropoff": 0, "conversionFromPrevious": 1.0 },
    { "step": "signup", "count": 1000, "dropoff": 9000, "conversionFromPrevious": 0.10 },
    { "step": "purchase", "count": 200, "dropoff": 800, "conversionFromPrevious": 0.20 }
  ],
  "overallConversion": 0.02
}

Cohort Retention

`GET /api/workspaces/{workspaceId}/analytics/cohorts`

Cohort-based retention analysis grouped by signup date.

Query Parameters:

Param	Type	Default	Description
`days`	number	30	Lookback period
`metric`	string	`events`	Retention metric

Response:


{
  "period": "30d",
  "metric": "events",
  "cohorts": [
    {
      "cohort": "2026-01-01",
      "size": 100,
      "activeContacts": 60,
      "retentionRate": 0.60,
      "retention": {
        "week_0": 100,
        "week_1": 80,
        "week_2": 65,
        "week_3": 60
      }
    }
  ]
}